Social media may be great for engaging with followers and your ideal audience, but its also a crowded space. Platforms such as Instagram are also not easily searchable. Think about a great post that you created two months ago, can you type in a few keywords and that post, which may have answered an ideal client's question, come up? No.
Creating more leverageable assets, such as a book, enables you to be discoverable outside of social media. In this episode, I'll share why this is important for the business owner.