What happens when you put time and effort into a process, hoping for a great outcome, and it falls flat? The thing is, when we aim to please everybody, and want our message to resonate with everyone, we increase the likelihood that our words will lose their impact. You must focus on the right things, and in self-publishing, it's creating a message for a targeted group of people. Similar to niching down in business, when it comes to writing a book, hone in on the type of reader that you're writing for and speak only to them. In this episode, find out why focusing on the right people helps your book in gaining the traction that you desire for your business.