Why write a book? Because a book is a high-value, leverageable asset. Though they’re many people using social media, some of your ideal clients are looking for more depth. Not only that, they’re looking for a marker that differentiates one expert from another. Enters 'your book'. From the increased credibility to having a product that can serve a new person at any time, in today’s episode, I’ll share why leveraging a book for your business pays off.